I have been lucky in my career to have a few brand creations and industry terms that have stuck and created such equity. Pawn Stars S11 Ep19 Sticks And Stones (PG) 12:45am. The brand suffered a significant decline in sales during the 1930s. and remains available in New England and other portions of the Northeast. The second best result is Frank William Archer age 80+ in Pittsburgh, PA in the Braddock Hills neighborhood. 742: Adams Henry Carter 1851 . During this time Red Sox legend Ted Williams became a Moxie spokesman, endorsing the product on radio and in print (Illustration 2). Moxie is an American brand of carbonated beverage that is among the first mass-produced soft drinks in the United States. Looking to sell or consign this or a similar item? [3] Thompson claimed that it contained an extract from a rare, unnamed South American plant, which is now known to be gentian root. Be the first to review Moxie Thermometer. A unique advertising tool was the Moxie Horsemobile, a modified automobile whose driver sits on a large model of a horse. According to New England Today, Since 2007, Moxie had been owned by Bedford, NH-based Cornucopia Beverages, who, starting in 2011, also did business as the Moxie Beverage Company. 1103: Adams Jane . : Circuit Court, District of Rhode Island, February 20, 1907", "Can a bitter taste find sweet life again? Moxies originator, Dr. Augustin Thompson (1835-1903), came from Union, Maine and set up his medical practice in Lowell, MA. Bidding ended on 8/5/2013. Its the official soft drink of Maine, but Moxie has Arlington connections. String for hanging. CAROLYN'S COMPOSITIONS. Approx 3/4 x 1 1/4 . The occasional adventurous visitor could enter the Bottle and climb all the way up to a window that looked out at Mount Uncanoonuc, and then slide back down to the base on a slide placed on the exterior of the bottle. Moxie have unique taste profiles that do not have any true direct Moxie was designated the official soft drink of Maine on May 10, 2005. He went on to become an Army Veteran and a James Madison University . By the early 1900s, Moxie (they dropped the "nerve food" in 1906) was the nation's favorite soft drink, outselling modern-giant Coca-Cola, which first hit the market in 1886. 1998 - 20024 years. Beginning with the initial site survey, the loveable dachshund reflects on the myriad details that . Biography. Thompson was a medical doctor who brewed up a mixture of Gentian root extract, cinchona, sassafras, caramel and other flavorings. Filed under: NEW ENGLAND carolyncholland @ 3:30 am Tags: Calvin Coolidge, Dr. Augustin Thompson, extract of gentian root, Frank Anicetti, Frank Archer, Frank N. Potter, Lisbon Falls/Maine, Moxie, Moxie Nerve Food, Mr . Cola and Cream ]. It was there for over ten years. This list is limited to only a few results.Many more items are available to our members in our Price Guide! . It is located in Acworth. Frank Morton is an actor, known for Glory Road (2006). Lt. Anicetti had been in hospice care at the Marshwood Center in Lewiston . However . A 1935 Rolls-Royce Moxie Horsemobile was sold for $55,000 at the May 20, 2011, Mecum Auction in Indianapolis, Indiana. Your email address will not be published. Up to that time, Moxie Nerve Food had established its name and purpose through a lot of advertising from the labeling on the bottle to the name on the manufacturing facility, and the promotional wagons making deliveries to the hundreds of newspaper ads. As the nation's first mass-marketed soft drink, Moxie was ahead of its time. A website, DrinkMoxie.com, was created to promote Moxie. 1921 advertising records issued by Moxie Co. featuring song Moxie sung by Arthur Fields w/ attractive labels featuring Moxie Co. spokesman Frank Archer on both sides of each record. The group also has amongst its membership historians who are dedicated to keeping Moxie alive for its part in American history. Match Holders / Scratchers / Matchbox Holders, Dr. A. C. Daniels Horse Remedies Thermometer. Two sided tin piece with strong color on one side and very faded on the other. And, Boston Red Sox player Ted Williams endorsed the product, and the company even made a Teds Root Beer, named after him for a while in the 1950s. Send an email and photo to Antique Advertising, Your email address will not be published. Download The Experts Speak : The Definitive Compendium of Authoritative Misinformation Free ePub. John Baldacci. 3. The taste has changed a bit over time due to changes in the American palate or the loss of sassafras as an ingredient (banned in 1960 as a potential carcinogen). In the late 20s, "Moxieland" was created in Boston, A group, [FIRST LADY FREE FRANKS]. Town Meetings in the Northwest Precinct of Cambridge, 1736-1795. Download The Little Book of Meditations Free ePub. The gentian root a South American medicinal gives the soda its signature bitter aftertaste that some love and some despise. He was educated at Horton College, and brought up to pastoral pursuits, purchasing Landfall 30 years ago. least two different Baird clocks were produced. Soda Mania is located at 14603 Livingston Ave, Lutz, FL 33549, (813) 972-1784. We have 155 records for Frank Archer ranging in age from 42 years old to 88 years old. Product Description Consequently, Moxie is among the first bottled and continuously marketed soft drinks made in the US. $45.19,Rare original fan cord hanger measures 8 X 7 inches and pictures Frank Archer on one side and pretty girl on reverse wearing Frank Archer associate pendant.Thank you. Date of Sale: 10/11/13, Looking to sell or consign this or a similar item? Logos and ads, along with the Moxie Horsemobile, driven by Moxie Men promoted the drink. Full text is unavailable for this digitized archive article. Coca-Cola bought the brand in 2018 from Atlanta, Georgia NuGrape and it put New Englanders in an uproar. Thompson expanded his Nerve Food to a beverage soft drink and bottled it in 1884 the date still printed on every Moxie container. Switching gears from "nerve tonic" to "soft drink" meant changing the story of Moxie to something that would prove to be energetic and on the move. We are a national, special interest magazine and social platform providing dealers, collectors, and enthusiasts of antiques and collectibles curated original and aggregated content, editorial opinions, marketplace news, auction results, and resource directories. Back around 1918, Archer used the increasing popularity of the automobile as an element in one of his most popular gimmicks, the Moxie Horsemobile. Fill in your details below or click an icon to log in: You are commenting using your WordPress.com account. became the focal point of much of their advertising from that point on. Police Chief Ronald Sellon promoted Sgts. (BRITISH, ANNE FRANK WRITES SISTER'S AND OWN NAME IN. There is a Moxie Energy Drink and a variety of Olde New England Seltzers. He and his wife left a rich legacy to the town, financing scholarships for Arlington High School graduates each year. Frank had 5 siblings: Elwood J Archer, May E Archer and 3 other siblings. 1915-20 Moxie Cut-Out With Frank Archer. . MOXIE: LOVE IT or HATE IT. resorts. Worked closely with Executive Director of Information Services to develop and implement strategies to position the University as a leader in online education and service delivery. That was 76 years ago! It cured two cases of softening of the brain and recovered helpless limbs. She is currently vice president of national accounts for Rodney Strong Wine Estates where she is responsible for business development, marketing, strategic planning, budgeting and sales for all on premise national . Or Moxie? Free delivery for many products! Besides bottles, it was also sold in bulk as a soda fountain syrup. Frank Archer died in 1939. early years saw a wealth of bottles, fountain glasses, trade cards and die TimesMachine is an exclusive benefit for home delivery and digital subscribers. April 10, 2008. Product Description * View [18] Polar Beverages also bottles Moxie in Worcester, Massachusetts,[19] as does Orca Beverage in Mukilteo, Washington. STRELETS [ARCHER], 1915 STRELETS [ARCHER]. items he sells from his store, shipping worldwide. Staff photo by John Ewing. The Depression of the 1930s, plus decisions to raise the price from a nickel to a dime, and substitute cheaper ingredients cause a decline later in the decade. Moxies advertising played up the drinks bitterness. Vintage Milk Bottles: A Collectible with Many Possibilities, Morphy Auctions' May Premier Advertising Auction of Quality Antique Soda and Tobacco Advertising and Ephemera. Explore other items from ourAntiques & Collectibles Price Guide. In 1916, Archer came up with an advertising idea that he called the Moxie Horsemobile: He mounted a dummy horse onto a car chassis and fixed the controls to enable the driver to sit in the saddle and operate the automobile. Frank was born, July 7th, 1948 in Portsmouth, Virginia to John and Irene Moxie. Following the death of Maes Hughes, Lt. [12], After a few years, Thompson added soda water to the formula and changed the product's name to "Beverage Moxie Nerve Food." It even makes the most unique ice cream float. There were several different stories (or Tall Tales) floating around regarding the ingredients used to create Moxie. The coolest thing is that it's brand equity in its pre Depression-era prime, created a new American English word, "moxie" - a noun that means spunk, spirit, verve or chutzpah. Given his age at the time (50+) that appeared unlikely. Nowadays, Moxie is produced by the Moxie Beverage Company of Bedford, NH. Very early Moxie die-cut head of Frank Archer the Moxie Guy lapel stick pin. The heavy promotion of both the drink and its distinctive name continued well into the 20th century. and price guides for other items. State Soft drink - Moxie. Resides in Largo, FL. However, the market for patent medicines began a slow decline, so in 1884 he added soda water to his concoction and it became a soft drink. She was a member of the Metropolitan Opera Orchestra in New York City for over 26 years, from 1977 to 2003, during a period of great artistic acclaim for that ensemble. Frank Archer: Moxie's Marketing Genius. Archer . Moxie and diet Looking to Buy or Sell? He worked out an agreement with one of his agents in upstate New York and established The Moxie Nerve Food Company. View the profiles of professionals named "Frank Archer" on LinkedIn. Frank E Archer in 1910 United States Federal Census. As a member, you can ask for our assistance at any time for free. They also added a Diet/Sugarfree Moxie. While Dr. Thompson was the drink's originator, no one was more directly responsible for its amazing popularity during the first two decades of the 20th century than Frank Archer, Moxie's marketing genius. Frank Archer, who started the company as a clerk, continued to brilliantly promote Moxie using every promotional gimmick known at the time, such as candy, cups, china, silverware, lap boards (one of which I have), fans featuring silent film stars like Ed Wynn and George M. Cohan, and in the early 60s, even Ted Williams was a spokesperson for Moxie. [30], Moxie was early advertised as "nerve food" which would "strengthen the nervous system" and was "very healthful" and a "drink for athletes" which "strengthens and invigorates". It was marketed as a drink alongside the iconic dishes of New England like lobster sandwiches and steamed clams. Following the War, a giant Moxie bottle was purchased by a couple who then added it onto their house. Within four years of the invention of the Moxiemobile, Moxie was outselling Coca-Cola. ),_The_Maine_Bugle,_January_1,_1897,_Campaign_IV,_Call_1,_p.85 (. He graduated from Uniformed Services University of the Health Sciences in 1987. full image of the shelf of Moxie bottles. Pluck. A group of autograph, [FIRST LADIES]. The drivers were nicknamed Moxie Men. Anicetti, owner of the Kennebec's Fruit Store/House of Moxie is the main force behind this event. American sodas were an industry that began largely in the South during Reconstruction. Cardboard fan. Embossed w/part of paper label. Home Thanks to a new vice president in the company, Moxie was about to explode on the market. Hardcover. Top Left: Moxie Nerve Food. The Moxie Man, created as mascot by the Moxie Cola Company in the 1910s, when it outsold Coca-Cola. Required fields are marked *. In the 1970s they marketed Old Fashioned Moxie without great success. The teens also brought an interesting series of hand held fans featuring Dr. Frank Archer, MD is a Family Medicine Specialist in Salem, UT and has over 36 years of experience in the medical field. He sent eight-foot model bottles around the country pulled by horses or trucks, and they visited more than 40,000 towns. [22], The Moxie brand was purchased in 1966 by the Monarch Beverage Company of Atlanta. Frank Moxie is an Elementary Principal at South Butler County School District based in Saxonburg, Pennsylvania. They have also lived in Asheville, NC. Laurel Dufton, far left, of Lisbon Falls, and other family and friends give Frank "Mr. Moxie" Anicetti a "hard time" at the Kennebec Fruit Co. in Lisbon Falls in this . After the first diet cola, was introduced in 1959, Moxie became one of the first to introduce its sugar-free Diet Moxie in 1962. In 2011, Cornucopia began doing business as the Moxie Beverage Company to market Moxie and Moxie-branded products. Augustin Thompson (Union, Maine 1835-1903), a decorated Civil War veteran turned physician, attained his degree from the Hahnemann Homeopathia College, graduating with honors. Children experience the renowned Frank Lloyd Wright house that boldly cantilevers over a waterfall in the western Pennsylvania mountains through the eyes of the Kaufmann family's most beloved dog in residence. After Pure Food and Drug Act of 1906 was passed, Moxie Nerve Food became simply Moxie and no more health claims were allowed. An Officer's Court. S1 Ep6 Frank, The Writer (PG) . While Moxie collectors later debated whether the drink originated in 1884 or 1885, those who marketed the drinkat least from the 1940s onwardstate that Moxie had been around since 1884. Colonel Archer is . Almost overnight, Moxie became as famous as any Boston The company adopted the slogan "What this Country Needs is Plenty of Moxie" during World War 2, but after the war Moxie suffered financially. It is a favorite of New Englanders who continue to demand their Moxie. " EILEEN PERCY & FRANK ARCHER" 2 Sided Sign. The 1906 act also made Coca-Cola remove all traces of cocaine. In 1917, the advertising Thompson also claimed that he named Moxie after his friend Lieutenant Moxie, who discovered the plant and its extract, but its likely that no such person existed. ROBERT FRANK (1924- ) Fishkill, N.Y. (Newburgh). Required fields are marked *. ] [ Brands As a product manager, I live in the world of brand equity. give-A-Way at the, " Welcome to the Acton Fair."7" x 8", very good condition, beautiful color, no bends. Check my other auctions for more g There is like three different pokemon wiki's that include listing abilities. [9][10] Moxie, he claimed, was especially effective against "paralysis, softening of the brain, nervousness, and insomnia. In the years around the turn of the last century, Moxie Bottle Wagons dispensed Moxie at fairs and amusement parks, promoting it for health and vigor. Moxie was also distributed in other areas of the country, but it really took off in the Northeast. About Maine Your generous, tax-deductible donation helps support the Jason Russell House, the Smith Museum, and the ongoing mission of the Arlington Historical Society. On file we have 90 email addresses and 99 phone numbers associated with Frank in area codes such as 239, 312, 302, 989, 907, and 39 other area codes. He is extremely dedicated to the Amestrian State Military and possesses an unsettling passion for war and violence. For 34 years, Anicetti ran the Moxie Store in Lisbon Falls. Mr. Archer was born at Longford in 1847, and was the fifth son of the late Mr. Edward Archer. bottlers and can be found in most local supermarkets. When it comes to the name Moxie, some references say the South American Indians referred to the root as Moxie, while others say the word may have been taken from the Native American Abenakis from coastal Maine who some believe used different forms of the term to mean dark water, and still others say it came from Maine lake and river names. Frank Archer added a Moxie Song, celebrity endorsements, and more advertising and the company grew. competition. Vintage Moxie Soda . Excellent. (There is an annual Moxie Chugging Challenge in July. And although its brand equity today is fairly small and not known to most outside its cult following of the northeast, it at one time outsold Coca-Cola, and is probably the most unique flavored soda in the U.S. Augustin Thompson, a native of Maine and Civil War veteran created Moxie in 1876 about ten years before Coke as a restorative tonic in Lowell, Massachusetts. Moxie, stylized as MOXiE! But the oldest continually operating cola brand Moxie, (second oldest soft drink brand to Vernors Ginger Ale) is a Yankee invention. Change). Frank Archer RWS (British, b.1912) Mattina signed lower right "Frank Archer" watercolour and goua. Switching gears from nerve tonic to soft drink meant changing the story of Moxie to something that would prove to be energetic and on the move. The soda Moxie thirsting for a revival", "Drink Moxie, If at All Particular [Advertisement]", "The Removal of The Moxie Man and his Return", "Moxie Ice Cream "You 'Betcha' It's Wicked Good", "Why Chefs Love Moxie, New England's Cult-Favorite Soda; Moxie glazed lamb belly, anyone? Add to . [15], President Calvin Coolidge was known to favor the drink, and Boston Red Sox slugger Ted Williams endorsed it on radio and in print. Chefs love Moxie as an ingredient. Missing Mr. Moxie. Its bitter aftertaste makes it great to cut through fats and thus a glaze on meats like shortribs, pork belly, and chicken wings. Afterwards, the company downsized. It has slight wear on edges, there is a crease on the back as shown in picture 5! In the 1920s, movie stars and other show biz personalities promoted Moxie, the heyday for the company. They have much more important brand wars to fight with Pepsi! The energy drink is citrus-based; it lacks Moxie's gentian root tang, caramel color, and (as of 2008) its distinctive branding; similarly, the waters are simply carbonated waters with fruit flavors marketed under the Moxie brand. discover. Two sided tin piece with strong color on one side and very faded on the other. I believe that Moxie's staying power is first and foremost the result of one Frank Archer, a marketing genius. Arlington Historical Society | 7 Jason Street, Arlington, MA 02476 |Contact us. Frank E. Schoonover (1877 Trappers on the. shop products. Size Moxie are owned by Monarch Beverages, Atlanta, Georgia. 1911, 4 1/2" X 6 3/4". Moxie at one time maintained about two dozen of them, and they appeared in parades and other public functions. Item Dimensions: 7 - 1/ . Sponsored . The company adopted the slogan What this Country Needs is Plenty of Moxie during World War 2, but after the war Moxie suffered financially. Related To Michellle Archer, Michelle Archer, Jennifer Archer. But who was he? ", sfnp error: no target: CITEREFPerry,_John_F._"Echoes",_Tobie(ed. Most soft drinks were made originally as health tonics by doctors and pharmacists, and thus why sodas are still referred to this day in New England as tonics. Moxie Thermometer: Early tin litho Moxie thermometer featuring nice image of Co. spokesman Frank Archer. Great profile of a great brand. The Moxie Congress, a group of historians dedicated to the history of Moxie, was able to ascertain that the man was likely an on-call model for the lithographers printing these advertisements and, with confidence, it is thought that the Moxie Boy was one John T. Chamberlain of Revere, MA. Frank passed away, Monday, January 27, in Fairfax, Virginia.Frank was born, July 7 Demand for Moxie has waned in recent years, although the brand persists in New England and Pennsylvania. LOOSELY FRAMED 30" X 39".RARE MOXIE SODA FOUNTAIN BANNER, Circa 1917, Lithographed on canvas. Frank M. Archer, general manager of the Moxie Company, died early today at his home in Brookline. This takes place at the Seashore Trolley Museum in Kennebunkport, ME. Moxie has a unique taste that is both sweet and bitter, featuring gentian root extract, and was originally marketed as a medicinal Moxie Nerve Food, accompanied by claims to fix a variety of ailments. Early tin litho Moxie thermometer featuring nice image of Co. spokesman Frank Archer. This amazing book is published by a great maker Perseverance. Just three years after Dr. Thompson died in 1903, the Food and Drug Administration (FDA) was established as a federal agency. document.getElementById( "ak_js" ).setAttribute( "value", ( new Date() ).getTime() ); We use cookies to improve your experience on our website. This drove the company to officially change the name and packaging, calling it simply Moxie, and marketing it as a soft drink for people with discerning tastes. . By browsing this website, you agree to our use of cookies. explore 18 designer rooms // 2 get inspired at ideas.kohler // 3 Moxie Frank Archer Cardboard Sign. A TEXAS REVOLUTION DOCUMENT, TEXIAN LOAN, Royal Company of Archers Facebook gives people the power to. Moxie was the nation's first soft drink and brilliantly marketed by Frank Archer. Explore other items from ourAntiques & Collectibles Price Guide. There have been no calendars turning up With a focus on holistic medicine, Thompsons practice grew so fast that by 1885, it boasted one of the largest patient lists in New England. ] [ Sign He also has a catalog of Moxie Want more Journal of Antiques & Collectibles articles and marketplace news delivered directly to your Inbox? Moxie was designated as the official soft drink of the State of Maine in 2005, as signed into law by Gov. He is affiliated with medical facilities Mountain View Hospital and Utah Valley Hospital. 1921 advertising records issued by Moxie Co. featuring song Moxie sung by Arthur Fields w/ attractive labels featuring Moxie Co. spokesman Frank Archer on both sides of each record. The beverage was The company moved its operations from Lowell to Boston by 1909. 539: Adams George Plimpton 1882 . Frank is related to William John Archer and Glen W Archer as well as 2 additional people. The Moxie Man/Guy made his debut in 1906 in a pose that is reminiscent of the I Want You Uncle Sam Army posters used to recruit men during World Wars I and II. He would become one of the most recognized promotional icons of all time. ] [ Trade In its advertising, Moxie used "Make Mine Moxie!" With it came new regulations such as listing ingredients on the product, along with having to lose some of the cure-all language.